Denmark

Tourism in Denmark

tourism in Denmark constitutes a growth industry. Tourism is a major economic contributor at approx. DKK 82 billion in revenue and 120,000 full-time-equivalent-jobs annually, for the tourism experience industry alone in 2014.

Denmark has long stretches of sandy beaches, attracting many tourists in the summer, with Germany accounting for most foreign visitors. Swedish and Norwegian tourists often come to visit the relatively lively city of Copenhagen, while many young Scandinavians come for Denmark’s comparably cheap and readily accessible beer, wines and spirits.

As Europe’s oldest kingdom and the home of Hans Christian Andersen, Denmark is often marketed as a “fairytale country”. The term is so ingrained, that it is still used in international news reports, especially when the news is of a nature contradicting the image, such as the Copenhagen riots or the Jyllands-Posten Muhammad cartoons controversy.