Tourism in New Zealand
New Zealand markets itself abroad as a “clean, green” adventure-playground (Tourism New Zealand’s main marketing slogan, “100% Pure New Zealand”, reflects this), emphasising as typical tourist destinations nature areas such as Milford Sound, Abel Tasman National Park and the Tongariro Alpine Crossing; while activities such as bungee jumping or whale watching exemplify typical tourist attractions, often[quantify] marketed primarily to individual and small-group travellers. Australia provides by far the largest group of New Zealand’s international tourists (about 45%), due to its close proximity (3-4 hours by plane) and traditional good relations. Mainland China, the United States and the United Kingdom are the next three largest markets.
The Sky Tower, a popular attraction in Auckland, serves as an observation tower as well as featuring a revolving restaurant.[4]
The vast majority of international tourist arrivals to New Zealand come through Auckland Airport, which handled nearly fifteen million passengers in 2013
